Stop guessing. Start building with people who've done it.
The Formula+ is a vetted room of serious founders, operators, and specialists. Applications are reviewed personally.
Build Smarter. Scale Faster.
The private community for serious supplement brand founders.
Whether you’re launching your first product or scaling an established brand, The Formula+ gives you directaccess to the people, strategies, and industry relationships that help founders avoid expensive mistakes and grow faster.
I'm launching
Starting a supplement brand
I have an idea, concept, or early-stage brand and want to build it properly from day one.
I'm already selling
Growing an existing brand
I’m already selling and want to scale smarter, stay compliant, and increase profitability.
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
Why founders join
Most supplement founders make the same expensive mistakes.
It doesn't matter if you're on product one or product ten, most supplement founders are navigating the same costly calls without anyone in their corner who's actually built in this industry. The result is predictable:
Launching a concept the market doesn't want- Locked into the wrong manufacturer contract
- A formula too weak to justify the price point
- Claims that put the business at risk
- A product page that looks good but doesn't convert
- Scaling a brand built on the wrong foundations
This is not a generic business community or another course library. It's a vetted room of serious founders with direct access to operators, formulators, marketers, sourcing experts, and growth specialists actively building brands right now.
Why founders join
Real sessions. Real operators.Real answers.
Live expert-led calls every month
Scheduled sessions with specialists actively operating in the supplement industry - not retrospective advice.
Monthly Trend Watch sessions
Emerging categories, trending ingredients, whitespace opportunities, Amazon and TikTok trends - before they become saturated.
Product research and opportunity
Real-time research sessions - see exactly how to evaluate a new ingredient, benchmark a competitor, or stress-test a formula concept.
Compliance & claims workshops
UK & EU claims guidance, compliant product page structure, packaging pitfalls - explained commercially, not academically.
Meta, TikTok, Google & Klaviyo
Taught by specialists actively spending money on these platforms right now - from creative strategy to retention systems.
Private founder community access
Accountability, implementation, and support from founders at every stage - plus full recordings and archives of every session.
Every Session Is a Shortcut.
Each live call is led by someone actively operating in the supplement industry, not a consultant recycling old slides. You come with questions, you leave with answers you can act on the same week. Every session is recorded and archived so you never miss a thing.
What Founders Say.
Juici Supplements
"They opened doors we didn't even know existed. The knowledge of formulation, sourcing, manufacturing and compliance is exceptional"
-
Abe
,
Juici
Nudge
"Cat was absolutely first class in helping us launch our supplement. She went out of her way to find a reliable UK supplier and secured a fantastic price for our products. We're genuinely grateful for all the guidance and support."
-
Kevin R
,
Nudge
MagFit
"Cat has been absolutely incredible in supporting me on my journey as a first-time founder. She helped me secure a great price and a low MOQ for my first product, which made launching realistically possible. I genuinely couldn't recommend her enough."
-
Founder
,
MagFit
Rubeth's
"Cat helped me move forward fast. We had an agreed price with a UK manufacturer within a week. Her experience and contacts were invaluable in shaping the final stages of my product."
-
Shaun C
,
Rubeth's
Novacore Nutrition
"Working with Cat as my supplement sourcer was an incredibly smooth and professional experience from start to finish. She guided me through the entire process with clarity, honesty, and genuine expertise. Timelines were always clear and realistic, communication was excellent, and I felt supported at every stage. I was confident my brand was in safe hands throughout the process."
-
Gianmarco
,
Novacore Nutrition
Apply to Join
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
