Better information. Better relationships. Better decisions. You've done the hard part - you launched. Now get access to the operators and specialists who'll help you scale without the costly blind spots.
You launched. Now the real complexity begins. Scaling a supplement brand is not just about increasing ad spend.
The founders who scale well aren't necessarily better founders. They simply get access to better information earlier. That's what The Formula+ was built for.
A live, operator-led environment where experienced founders get direct access to specialists actively scaling brands right now.
Every session focuses on practical execution - from what’s working on Meta to trending ingredients and costly compliance mistakes.
Direct access to vetted manufacturers, ingredient suppliers, and packaging partners that have taken hundreds of deals to build.
Inside the community, you get practical implementation across Meta, TikTok, Google, Klaviyo, compliance, sourcing, and trend intelligence - all built for serious supplement founders.
Scaling structures, ad creative, landing pages,
retention systems, and offer positioning - live.
Meta, TikTok, Google - taught by operators actively
running campaigns and scaling brands themselves.
Understand where the market is moving before it gets crowded.
.Product page compliance, influencer liability, Amazon and Meta platform risks, retail readiness.
Email and SMS flows, subscription growth, and
retention infrastructure built for supplement brands.
Early access to ingredient innovations, vetted
supplier relationships, and production capabilities.
Each live call is led by someone actively operating in the supplement industry, not a consultant recycling old slides. You come with questions, you leave with answers you can act on the same week. Every session is recorded and archived so you never miss a thing.
Each pillar is led by a specialist who works in your market, in your channels, right now.
Get direct access to experienced operators who help supplement brands launch faster, avoid costly mistakes, and build properly from day one.
Available as a separate paid service.
The Formula+teaches you how.
CJK Sourcing+builds it with you.
The Formula+ members get priority access to CJK Sourcing+, the consultancy behind 250+ supplement brands across the UK, EU and US. From product concept to formulation, manufacturer sourcing, compliance, and brand design, you get a dedicated team behind your brand from day one.
Product concept to spec
Vetted factory network
UK, EU & US markets
Product concept to spec
250+ supplement brands built. Background in technical sales and leadership with deep expertise across formulation, sourcing, regulatory positioning, Amazon, DTC growth, branding, and go-to-market strategy. The Formula+ was built because founders needed more than scattered advice. They needed a room.
Shopify and Meta partner who builds and scales e commerce brands. He's sold three brands and is actively launching new brands. He's not teaching from a textbook, he's in it daily, obsessed with Meta ads, creatives, and offers that convert.
12 years across Meta, Google, LinkedIn, CRM, SEO, and growth strategy. Former CMO and digital growth leader across multiple scale-ups and international brands.
Official Klaviyo partner with 10 years of daily hands-on experience helping brands build retention from day one. Speaker at the Klaviyo London Conference 2024 on demystifying customer data.
20 years supporting SMEs across HP, Google and GoDaddy.
Focused on maintaining quality, accountability and a high-signal founder environment.
Tamara is a TikTok and social media growth specialist with expertise in running campaigns, creative production, and performance marketing. She knows exactly what content actually converts.
Dara has created content professionally for 15+ years, starting in fashion editorials before moving into social media. She helps brands build their voice, online presence, and content strategy.
Registered dietician and compliance specialist with deep expertise in UK and EU supplement regulations. She covers claims and product copy, so your brand says the right things without putting the business at risk.
Tom is a UK digital ads expert who’s grown household names across startups and major corporates, with over $50m spent on Meta Ads, Google Ads, and more. He helps new eCommerce brands scale through paid advertising.
The Formula+ helps supplement founders scale with better operators, stronger supplier relationships, and fewer costly blind spots.
Most founders lose more than six months of membership cost from a single avoidable mistake. The Formula+ exists to prevent those mistakes before they happen.
Everything you need to build your supplement brand with proper
guidance, industry connections, and expert support from day one.
VIP is not an upgrade. It's a different room entirely - for founders who need direct strategic access, smaller group sessions, and early supplier opportunities.
"They opened doors we didn't even know existed. The knowledge of formulation, sourcing, manufacturing and compliance is exceptional"
"Cat was absolutely first class in helping us launch our supplement. She went out of her way to find a reliable UK supplier and secured a fantastic price for our products. We're genuinely grateful for all the guidance and support."
"Cat has been absolutely incredible in supporting me on my journey as a first-time founder. She helped me secure a great price and a low MOQ for my first product, which made launching realistically possible. I genuinely couldn't recommend her enough."
"Cat helped me move forward fast. We had an agreed price with a UK manufacturer within a week. Her experience and contacts were invaluable in shaping the final stages of my product."
"Working with Cat as my supplement sourcer was an incredibly smooth and professional experience from start to finish. She guided me through the entire process with clarity, honesty, and genuine expertise. Timelines were always clear and realistic, communication was excellent, and I felt supported at every stage. I was confident my brand was in safe hands throughout the process."
High-signal conversations, strategic insight, and operator-level support for brands ready to scale smarter.
