THE FORMULA+ / THE SUPPLEMENT BRAND BLUEPRINT
Build a supplement people have a reason to buy
Start with the customer, understand the competition and develop a clearer product direction before you invest in manufacturing.
THE FORMULA+ PRESENTS
The Supplement Brand Blueprint
Learn how to develop a supplement people actually want to buy - in just 5 days.
Your supplement brand starts long before the first product is made.
Whether you have an idea already or you are starting from scratch, discover how to find opportunities, understand what customers really want and develop a product concept worth pursuing - before risking thousands on formulation and manufacturing.
Watch: How to investigate your idea before you invest in developing it
SPECIAL ENROLMENT OFFEr
The Supplement Brand Blueprint + two exclusive extras
Learn the five-stage process, build your research-backed product concept,and get experienced eyes on your work.
BONUS 01
Personal Written Founder Review
Your completed Blueprint personally reviewed in writing by our founder, drawing on experience helping launch 300 supplement brands.
£995
FREE
BONUS 02
First Month of Formula+ Community
Learn alongside founders and access specialist guidance across product development, branding and ecommerce.
£97
FREE
Get The Supplement Brand Blueprint for just £197
(£1,092 in FREE bonuses)
GET THE BLUEPRINT -
One-time course payment · Community renewal terms shown before checkout
Built from experience helping launch 300 supplement brands. No industry experience required.
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
EXPERIENCE BEHIND THE BLUEPRINT
300+
Supplement brands helped to launch.
WHAT A FORMULA+ COMMUNITY MEMBER SAID
“This is easily £30,000 worth of intel.”
Brett
Brand Owner · Formula+ Community Member
BEFORE YOU INVEST IN DEVELOPMENT
Before you launch a supplement brand, make sure it is worth launching.
Maybe you have a product idea you cannot stop thinking about. Or perhaps you know you want to build a supplement brand, but you are still deciding what to sell.
It is tempting to jump straight to ingredients, packaging or manufacturers. But a good-looking product is not the same as a product people have a reason to buy.
Before committing serious money, ask:
Who is the customer? What are they buying already? What would make your product different? And can the numbers work?
Explore the opportunity first. Commit to development when you have better information.
HERE’S WHAT I’VE LEARNED FROM HELPING LAUNCH SUPPLEMENT BRANDS
A product that’s already selling isn’t automatically a product you should make
It’s tempting to find a best-seller, copy the formula, change the packaging and hope for the same result. But you don’t know who’s buying it, what problem they care about, or why they chose it.
And a manufacturer can tell you what they can produce. They can’t make those commercial decisions for you.
Before you decide what goes into your supplement, decide who it’s really for.
THE DIFFERENCE IS THE METHOD
You don’t need to guess what customers want. You need a process for finding out
Most beginners jump between ingredient trends, manufacturer websites and conflicting advice. The Supplement Brand Blueprintgives you a clear order to follow, using guided AI research tools designed around real supplement development experience.
AI helps you gather and organise information. You learn how to question the evidence and make the decisions.
Understand the buyer
Start with a real problem, not a guess.
See the alternatives
Find what customers value and where questions remain.
Make it actionable
Turn your research into a professional handoff.
THE TRANSFORMATION
Go from an idea to a product direction you can actually act on.
You will build your own Supplement Brand Blueprint and a practical formulation brief to discuss with a qualified professional.
Something tangible: your own Supplement Brand Blueprint and a professional formulation brief you can take to a qualified specialist.
Five days is a suggested focused learning schedule, not a guaranteed workbook-completion time. No finished formula or manufactured product is included.
INSIDE FOUNDATION
Five stages to build your Supplement Brand Blueprint.
Bite-sized lessons, guided exercises and workbooks. Work through the process at your pace, with a focused five-day schedule if it suits you.
1
Choose your market
Decide where to launch; understand market-specific considerations.
2
Know your customer
Research real customer problems instead of inventing a persona.
3
Know your competition
Learn how to analyse competitor products and customer feedback.
4
Develop your product concept
Explore formats and prepare a brief for a professional formulator.
5
Understand your numbers
Explore indicative costs, MOQs and commercial realities.
MORE WORDS FROM FOUNDERS WE'VE WORKED WITH
Real founders.
Real experiences.
Our course is new, but the experience behind it isn't.
Here's what people have said about working with The Formula+ and CJK.
Here's what people have said about working with The Formula+ and CJK.
“If I died, I’d tell whatever deity I saw this was the best decision I ever made.”
Del
Founder, Be Her · Formula+ Community Member
“If you want to get it right the first time - and do in months what could otherwise take years - you need them in your corner.”
Pep
Founder, Women's UK Gym · Formula+ Community Member
“Three months into my membership I launched my first product and did over 6K in sales in the first three weeks with ZERO ad spend.”
Javier T.
Formula+ Community Member
“Working with CJK was one of the best decisions we made.”
Abe
Juici Supplements
YOUR NEXT STEP DOESN'T HAVE TO BE A SOLO ONE
You'll learn the steps. And meet the people who can help you take them
Formulation is just one part of launching a supplement brand. What about the branding? Your online store? Finding customers? Selling on Amazon or TikTok Shop?
Inside The Formula+ Community, connect with other founders and learn from specialists across the areas of building and growing a supplement business.
Brand & Packaging
Design direction, identity and packaging.
Shopify & Conversion Optimisation
Online stores, customer experience and conversion.
Meta Advertising
Paid acquisition and campaign strategy.
TikTok Shop
Platform-specific selling and growth.
Amazon
Marketplace launches and optimisation.
Email Marketing
Klaviyo, email flows and customer retention.
Organic Content
Content strategy, social media and audience growth.
Compliance
Ingredients, labelling and claims considerations.
BONUS INCLUDED WITH FOUNDATION
Your first month inside The Formula+ Community is included.
Specialist guidance and community resources are provided through the community programme, not unlimited private consulting.
Continued access after the first month is £97/month if you choose to remain a member; confirm renewal terms at checkout.
£97
FREE
FIRST MONTH
THE QUESTION MOST FIRST-TIME FOUNDERS HAVE
“But how will I know if I’m doing it right?”
That’s the hard part about doing research alone. You can collect pages of findings and still wonder whether you’ve missed something important.
That’s why Supplement Brand Blueprint includes a personal review of your completed work.
YOUR WORK DOESN’T HAVE TO GO UNCHECKED
Before you invest thousands, get your concept reviewed by someone who's helped launch 300 brands
Once you've completed your Blueprint, I'll personally review your work in writing. I'll assess the research behind your market, customer, competition and product direction, and flag the questions I'd want you to address before paying for formulation or manufacturing.
What looks promising- Where your evidence is weak
- What I'd investigate next
- How to approach your next development decision
PERSONAL WRITTEN FOUNDER REVIEW
One structured written review of your completed workbook.
No live session included.
No live session included.
£995
FREE
EXCLUSIVE TO THE FORMULA+ COMMUNITY
Ready to bring your supplement to life?
We can help with that too
When you've completed your blueprint and you're ready to move forward, community members can apply to work with our professional Formulation + Manufacturer Sourcing Service
Professional formulation
Turn your research-led product brief into a formulation developed with qualified professionals, with technical feasibility and suitability assessed for your chosen market.
Vetted local suppliers. Lower MOQs.
Get help sourcing your product through our vetted network of local manufacturing partners. We'll look for suitable suppliers and low minimum order quantities where the product and production requirements allow.
A MEMBERS-ONLY NEXT STEP
From idea, to blueprint, to product development.
Foundation shows you how to build the plan. When you're ready, our network can help you explore bringing it to market - without having to find every supplier on your own.
Access:
Available exclusively to active Formula+ Community members. Services are optional, quoted separately and subject to project suitability and supplier availability. Low MOQs are not guaranteed.
YOUR WORK DOESN’T HAVE TO GO UNCHECKED
Your Supplement Brand Blueprint starts here.
Five guided modules, practical research tools and personal feedback on your completed workbook.
- Five self-paced modules
- Guided research prompts and workbooks
- Supplement Brand Blueprint workbook and exercises
- Professional formulation brief exercise
- Personal written founder review - £995 FREE
- First month of Formula+ Community - £97 FREE
SPECIAL OFFER: £1,092 in included extras
Your first month of community and founder review are included.
£197
One-time course payment
Secure checkout · Access details on purchase
Brands we’ve helped build
Real products. Real founders.
Lots of different routes to market.
A snapshot of supplement brands we’ve supported across product development, formulation, sourcing, launch and growth.
COMMON QUESTIONS
Everything you need to know.
Do I need a supplement idea already?
No. Many students will come with a specific idea, but you can also use the programme to explore where an opportunity may exist.
Will I finish with a fully formulated product?
No. You'll build a researched product concept and formulation brief. Ingredient selection, dosing, technical feasibility and regulatory compliance require qualified professionals.
Can I complete it in five days?
The five stages are designed to be studied on a focused five-day schedule, with short lessons you can fit around work and family. The research exercises may take longer, and your personal review follows submission. You can progress at your own pace.
What does the founder review include?
One structured written review of your completed workbook, focusing on your research, assumptions and product direction. Submission timeframe and turnaround will be explained in the enrolment terms.
What happens after my free community month?
Continued membership is optional at the published £97/month rate. The precise billing and cancellation terms will be shown before checkout.
Can you help formulate and manufacture my supplement?
Yes. Active Formula+ Community members can apply for our professional formulation and manufacturer sourcing service, including access to vetted local suppliers and low-MOQ options where feasible. It is optional, quoted separately and subject to suitability and availability. You can also use your own formulator or manufacturer.
Does this guarantee my supplement will sell?
No. The programme teaches a research-led process to evaluate an idea and prepare for professional development. Demand, product feasibility and commercial success still require further validation.
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
UK, EU & US compliant manufacturing
Amazon, DTC & retail-ready builds
Built by operators, not consultants
Human & pet supplement specialists
Vetted manufacturers across 3 markets
End-to-end brand development
Important information:
The Supplement Brand Blueprint is an educational programme. It does not guarantee product demand, sales, profitability, business success or completion within five days. Results depend on individual circumstances, research and execution. Testimonials reflect individual experiences and are not guarantees of typical results. Course materials and the written founder review do not replace professional formulation, safety, regulatory or legal advice.
