Work out what it could cost to launch your supplement brand, what’s left from every sale and what you can afford to spend getting customers - with a practical course and interactive calculator.
Know your numbers. Before you commit.
A quick introduction from Cat
Join supplement founders and expert coaches inside The Formula+.
Bring your questions, learn on weekly live sessions and hear how other founders approach their launch.
A place to learn, ask questions and build with people who understand the supplement industry.
Available to active Formula+ members. Scope and price agreed before work starts. Formulation, sampling, testing and production are separate unless included in your proposal.
Your manufacturer’s quote is one part of the answer. Branding, your website, insurance, packaging and getting stock into a warehouse all need a place in the budget too.
You may be able to do some of that yourself. But once you launch, how much can you afford to spend getting people to buy?
Separate setup costs from production, and check what your quote includes before paying a deposit.
Allow for fulfillment, postage, payment fees, discounts and the cost of getting that customer.
Plan for ads, reorder deposits and lead times while cash is still tied up in your first production run.
A place to learn, ask questions and build with people who understand the supplement industry.
Imagine you launch a great product. People buy it. You’re running out of stock.
But the next production run needs paying for now, and you’re still spending money on ads, shipping orders and keeping the business going.
Making sales and having enough cash for the next batch are two different things. Work through both before you commit thousands.
You’re exploring an idea, getting manufacturer quotes or preparing to launch. You’ll apply the lessons, ask suppliers questions and update your budget as the answers come in.
You don’t need a finance background or every quote already. Start with the worked example, then separate what you know from what you still need to check.
I’ve helped launch over 300 supplement brands. I work with brands, manufacturers, formulators, compliance experts and fulfillment providers.
These are the conversations I have with founders every day.
I’ve put that experience into the Supplement Profitability Blueprint, so you can work through the costs before you commit to them.
Supplement brands helped to launch
From setup costs to your next production run
A working budget you can update as quotes come in
Follow the worked example, then put your own product through the numbers.
01
See how the three cost areas fit together so you can build a fuller launch budget.
02
Identify the costs of getting ready to launch and plan for them before committing to production.
03
Understand what is included, spot missing costs and know which questions to ask.
04
Weigh the cost implications of each route and budget for development before choosing your approach.
05
See how minimum orders and packaging purchases affect the cash you need before your first sale.
06
Account for the costs of storing and sending orders so fewer charges catch you by surprise.
07
Work out what each order contributes after selling costs, and see how discounts affect the numbers.
08
Explore how customer acquisition cost, average order value and repeat purchases affect what you can afford to spend.
09
Plan for the cash needed to reorder, even while money is tied up in your current stock.
Optional
Follow the calculator walkthrough to enter your figures, mark estimates and flag costs you still need to confirm.
Your course includes a month inside The Formula+, our community of supplement founders and expert coaches. Ask questions as you apply the lessons, join live sessions and learn alongside founders working on their own brands.
Explore questions about product development, manufacturer quotes, compliance and selling with founders and expert coaches.
Sessions cover Meta advertising, TikTok Shop, Amazon, Shopify, email marketing and more. Join live or catch up on the replay.
Share what you’re working on and hear how others handle samples, packaging and their first production run.
Del · Founder, Be Her
Feedback about CJK Sourcing support. Individual experiences vary.
300+ supplement brands built. Background in technical sales and leadership with deep expertise across formulation, manufacturer sourcing, regulatory positioning, Amazon, DTC growth, branding, and go-to-market strategy. The Formula+ was built because founders needed more than scattered advice. They needed a room.
Registered dietician and compliance specialist with deep expertise in UK and EU supplement regulations. She covers claims and product copy, so your brand says the right things without putting the business at risk.
Official Klaviyo partner with 10 years of daily hands-on experience helping brands build retention from day one. Speaker at the Klaviyo London Conference 2024 on demystifying customer data.
Sam has led retention marketing for supplement brands like IM8 and Heights. He brings that experience to one of the biggest questions for any supplement founder: what makes someone buy the second bottle? From welcome emails that turn subscribers into buyers to reorder campaigns timed around the last serving, Sam helps you build an email strategy that keeps customers coming back.
Rachael has created content professionally for years, across her own personal brands as well as for others. She helps brands build their voice, online presence, and content strategy on Instagram.
Meta partner with 10+ years in paid media, driving growth across Social, Programmatic and Video. Managed £20m+ in annual media spend, led high-performing teams, and built data-driven strategies for complex accounts. He's not just talking theory, he's been in the trenches optimising campaigns, testing creatives and offers, and finding what actually drives ROI.
Expert in creative strategy, ad testing and AI to produce stronger ads and explore new creative angles. His team helps you understand what to test, why it matters and how creative decisions connect to performance, so you can take a more informed approach to growing your brand. Scaled supplement brands like Belevels, Lillie & Lee, Organic India and more.
Kaliyah helps you turn the questions people ask about your supplement into Instagram posts and Reels. Bring a content idea or draft for feedback on the hook, what to show on camera, and how to make it sound like your brand.
Zayn helps you find creators your customers can relate to and brief them on what to film. Bring a script or video for feedback on the opening hook, how to show your supplement in use, and what to test next.
First month included. Ongoing community membership is separate at £97/month; renewal and cancellation terms confirmed before purchase.
Yes. Start with the completed example, then use the figures you have. Mark estimates and build a list of questions to ask suppliers before you commit.
Yes, US, UK or EU. The worked example uses US dollars and a sale through your own website. Apply the approach using quotes, taxes, fees and requirements relevant to your own US business and supplement format.
Flag unknown costs rather than treating them as zero. Your budget is a working plan that you update as quotes come in. We can connect you with trusted service providers that can supply what you need to get clarity on your numbers.
No finance background is needed. The lessons explain the costs step by step, with an optional calculator walkthrough to help you enter your own figures.
You’ll get practical references and connections to providers for the services involved in a supplement launch. You’ll still need your own quotes and to check suitability, scope and terms. Bespoke formulation, sourcing and compliance services are separate but available at special rates to members.
Not exactly. The calculator helps you explore scenarios using your own inputs. Advertising costs, demand and repeat purchases remain assumptions until tested. The course does not guarantee sales, profitability or a payback date. It's designed to give you clarity on the process and expectations.
Yes, we offer separately scoped sourcing for active Formula+ members. We agree the requirements, scope and fee before starting. You'll be able to apply for this from inside the community under our Services Catalogue.
Ongoing membership is separate at £97/month. Renewal and cancellation arrangements will be confirmed before purchase.
Nine practical lessons, worked examples, our custom calculator, cost references, provider connections and your first month inside The Formula+.
One-time course payment
Educational content and illustrative financial examples. No earnings or savings guarantees. Your costs and results depend on your business, market and the assumptions you use. Testimonials describe community and service experiences, rather than course results.
